Marilyn Poh

The CV bit

Marilyn Poh · Creative / copywriter · Singaporemarilyn.poh@gmail.comWho’s typing →

14 years

2012 to now, Singapore and APAC

6 desks

five agencies, one in-house, and freelance throughout

19 metals

5 gold, 10 silver, 4 bronze, plus 7 features and shortlists

60 brands

across nine industries

Where

  1. 2022–2026The Trade DeskSenior Copywriter, APAC, Regional Copy Lead & Creative Strategist
  2. 2021–2022BLKJ HavasSenior Copywriter
  3. 2016–2020Iris SingaporeCopywriter
  4. 2014–2016GOVT SingaporeJunior Copywriter
  5. 2013–2014The Boutique AgencyCreative Strategist & Copywriter
  6. 2012–2013LINS Advertising & MarketingCopywriter
  7. 2016–presentFreelanceCopywriter

What it won

Dr Dick Pic

HeHealth · BLKJ Havas

  • London International Awards, Gold & Silver 2023
  • Spikes Asia Awards, Silver 2024
  • New York Festivals Advertising Awards, Finalist 2023
  • Campaign Brief Asia: The Work, Featured 2024

OFF/ON

National Museum of Singapore · BLKJ Havas

  • Effie Awards, Silver & Bronze 2023

Unsung

Warner Music Asia · Iris Singapore

  • Adfest Awards, Gold 2021
  • Creative Circle Awards, Gold & Silver 2021
  • Spikes Asia Awards, Silver 2021
  • ONE Asia Creative Awards, Bronze 2021
  • Campaign Brief Asia: The Work, Featured 2021

Sentimental Things

Netflix · Iris Singapore

  • The One Show Asia Showcase, Featured 2020
  • Campaign Brief Asia: The Work, Featured 2021

Build Amazing

LEGO · Iris Singapore

  • IAS Hall of Fame Awards, Silver & Bronze 2017

Halloween Horror Nights 6

Universal Studios Singapore · Freelance

  • Mob-Ex Awards, 2 Gold & 2 Silver 2017

Helix Blend

Kerry Group · Iris Singapore

  • IAS Hall of Fame Awards, Silver 2017

Creating Friendships

NESCAFÉ · GOVT Singapore

  • Campaign Asia: The Work, #13 in Southeast Asia 2015
  • Mumbrella Asia Awards, Highly Commended 2015

Who for

Airbnb · Emirates · Google · Guinness · IKEA · LEGO · NESCAFÉ · Netflix · Samsung · Singapore Airlines · Singapore Tourism Board · SK-II · Starbucks · UNIQLO

Culture & Entertainment

A+E Networks, Mediacorp, National Arts Council, National Heritage Board, National Museum of Singapore, Resorts World Sentosa, Universal Studios Singapore, Warner Music Asia

Education

Kaplan, Marshall Cavendish

F&B

Absolut, Betty Crocker, G.H.MUMM, The Glenlivet, Häagen-Dazs, Hendrick’s Gin, Kerry Group, Tillamook

Healthcare

Abbott, Boehringer Ingelheim, HeHealth, Mundipharma, Pfizer

Public Sector

Housing & Development Board, Infocomm Media Development Authority, Land Transport Authority, Ministry of Health, Ministry of Trade and Industry, Republic of Singapore Air Force, Workforce Singapore

Retail & Lifestyle

CapitaLand, Cycle & Carriage, Lazada, MAC Cosmetics, Made With Passion SG

Tech & Telco

Panasonic, Philips, StarHub

Travel

InterContinental Hotels Group, Scoot

Business, Finance & Energy

Citibank, DBS, KPMG, POSB, Senoko Energy, Shell