Marilyn Poh
← All work

The Arts Can Inspire Your Everyday

Client

National Arts Council

Project type

Brand campaign, Singapore

Year

2023

Role

Senior Copywriter

Insight · Strategy · Concept · Film · Integrated

Effie Awards Bronze

Most people think the arts are for someone else. Someone in the good seats. Someone with talent.

We went looking for everyone else.

Seniors living with dementia, remembering every dance step on a real stage. Young people once hurt by words, now healing with them. Families who shared meals with their phones, sharing meals with each other again. Some of the world's fastest walkers, slowing down for a tune.

The arts didn't change who they were. Just how their day went.

P.S.In my family, two out of three kids wanted to study design. In Singapore, that's usually where the conversation ends. My parents said yes. Twice.

The Arts Can Inspire Your Everyday
The Arts Can Inspire Your Everyday
The Arts Can Inspire Your Everyday
The Arts Can Inspire Your Everyday
PreviousA Night Through TimeNextThe Trade Mart