Marilyn Poh
← All work

Build Amazing

Client

LEGO

Project type

Brand campaign, APAC

Year

2017

Role

Copywriter

Insight · Strategy · Concept · Film · Integrated · Multi-market

IAS Hall of Fame Awards Silver & Bronze

Give a kid a box of LEGO, and they'll build something that has never existed.

Give a grown-up the same box, and they'll look for the instructions.

Most parents have been handed one of these creations. They say it's amazing. Mostly, they mean it. Then it goes on the shelf.

We took one off the shelf. Kids at a playgroup had built a Candy Cloud. A team of aeronautical engineers got one instruction: make it real.

They did. It rained candy.

The kids couldn't believe it. The parents stood there a little longer.

P.S.I've played with LEGO my whole life. Whatever age I am, I'm about seven while I'm building.

Build Amazing
Build Amazing
Build Amazing
Build Amazing
Build Amazing
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