Marilyn Poh
← All work

Dr Dick Pic

Client

HeHealth

Project type

Social initiative, Singapore

Year

2023

Role

Senior Copywriter

Insight · Strategy · Concept · Innovation · New business

London International Awards Gold & Silver · Spikes Asia Silver · Campaign Brief Asia "The Work" Selection

Nobody asks for a dick pic. Nearly eight in ten people on dating apps get one anyway. Meanwhile, more than a million new STD cases happen every day. Probably not unrelated.

Dr Dick Pic was the first doctor who actually wanted to see one. Got one? Forward it, and HeHealth's AI checks it for STDs.

Over 50 STDs were caught from 2,000 screenings. Even CNBC wanted to talk about dick pics.

We couldn't stop the nasty habit. So we made it a healthy one.

P.S.This was my sneaky way onto the Durex account. Durex passed. Our tech partner, HeHealth, didn't.

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