Marilyn Poh
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Fantastic Critters

Client

National Heritage Board

Project type

Integrated campaign, Singapore

Year

2021

Role

Senior Copywriter

Insight · Strategy · Concept · Social · Experience · Integrated

To most kids, a museum is a big, quiet building where you're not allowed to touch anything.

A bus is a different story. A bus goes places.

So we turned fifteen museums into one long bus ride.

Every museum became a stop, and at every stop, a critter was waiting. They were all a little bit odd, and a lot like the museums they lived in. The illustrator Puffing Muffin drew the lot.

The activity book had a spot saved for each one. All you had to do was find them.

The kids kept going. One more stop. Then another.

It's a lot easier to visit fifteen museums when you're really just looking for the next critter.

P.S.I made this for my nephew. He'd just turned two when he hopped on. He came home with fifteen new friends, and he won't share them.

Fantastic Critters
Fantastic Critters
Fantastic Critters
Fantastic Critters
Fantastic Critters
Fantastic Critters
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